Cultural trends are global and have a long-term visual language, since they are influenced by Wine labels the social and cultural behavior of the moment. In these cases, marketing and the media do not impose their criteria and usually point to the car, so to speak. We can cite art remembering impressionism or architecture with rationalism.Fashions, in some cultural sectors, have temporary experiences and little travel, as in the textile industry and, obviously, this fashion is influenced and directed by marketing and the media.
In order to enjoy a good wine, you must first love it; This fact also occurs normally with. When I talk about love I mean the container and the content, that is, the bottle and the wine. As you all know, the bottle has an apron called a label and it is for this Wine labels reason that we must always talk about the whole set. The landscape that we find when entering a wine cellar is exciting, uniform in the whole but at the same time diverse as the approach to the product approaches, since the variety of labels and bottle shapes enrich the environment.
Trends Throughout the history of the labels are well visible. For example, in the case of in the 70-80 years we could say, without fear of being wrong, that we have a on the table for the design of the label. English letters, black and gold, family shields, etc. These are trends that are losing strength although there are still many wineries that still use them. We have the Bordeaux with the engraved on the label or the wines of Alsace with their baroque and bad taste labels.
The fashions applied to the label begin to emerge to break the classicism but the fashions, as I said before, are more worried about being up to date than identifying the wine or the winery. Here we begin to get involved, since the label does not identify the wine, but the modernity of the social moment.If we are only guided by designing the fashion of the moment we can Wine labels business hardly differentiate the types of wine and / or wineries, since we will be more aware of the external fashion than of the internal sector.
The garbage is unfortunately in all wine stores. They are labels designed from an individual view, the is given more importance from the designer to the identification of the wine / cellar. Only one garbage label in a wine would be understood as the wine is bad, the bottle is plastic and the design is unbearable. In this case, it would be rationally understandable and correct from the point of view of professional coherence, since the label would be unbearable and the wine undrinkable.
I can’t use a good wine or a great wine and every time I fill the glass I see the stupid illustration of a funny designer. I would like to ask the winemakers and winery owners if the junk labels consider them to represent their wines and wineries. If the answer is positive, I must silence and congratulate the designer, for consistency even though I don’t like them. If it is negative, I recommend that you change your designer or that the client explains your needs well.
Claret Serrahima is a graphic designer and creator of Rasim sweet wines along with L’Olivera. During his professional career, initiated in the seventies, he has participated in numerous projects that exceed the tasks assigned to a graphic designer to move in the field of the creation of cultural projects, teaching and, as a more professional option, that of the creation and communication within the wine sector, Wine labels designing labels and identities for different wineries.
His work has been exhibited and published in different countries around the world. The Museum of Modern Art of Ceret i l’Arts Santa Mònica in Barcelona recently dedicated an exhibition. His work has been exhibited and published in different countries around the world. The Museum of Modern Art of Ceret i l’Arts Santa Mònica in Barcelona recently dedicated an exhibition. His work has been exhibited and published in different Wine labels countries around the world. The Museum of Modern Art of Ceret i l’Arts Santa Mònica in Barcelona recently dedicated an exhibition.
